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YIIO
Your Identity Is Online

What the web knows about you.
And what it says.

YIIO brings the tools for your digital identity together in one platform: you send what you have to say. You see what others write about you - in search results and in the answers AI systems give. And you put right what is wrong.

  • Servers in the EU
  • Every tool, one account
  • Start for free
Exposed concrete facade with a regular grid against a bright sky
An identity has a structure. You only see it once you know it.
01 Starting point

A layer of reputation nobody sees

Anyone who wants to know who you are no longer necessarily types your name into a search engine. They ask an AI system. And they get no list of results, but a ready-made answer.

That answer is often the only thing they ever see. It is not linked anywhere and therefore cannot be found through conventional search. It is not stable, but comes out differently depending on the system, the moment and the wording. And it is hard to correct, because it arises from training data and connected search at the same time.

The classic layer still exists alongside it: search results, reviews, articles, posts in open networks. And a third has appeared that hardly anyone tends deliberately - the structured layer, where you are held as an entity with properties, relationships and references.

Three layers on which people form a judgement about you. Most people only know one of them.
Layer 1

What search engines show

Result lists for your name, reviews, articles, posts. The layer most people mean when they talk about online reputation. It remains - but no longer on its own.

Layer 2

What AI systems answer

Formulated statements about you, with no sources, no fixed address, different in every system. Since 2024 the layer with the greatest effect and the least control.

Layer 3

What is recorded about you

Your entity in open knowledge bases, in structured markup and in public directories. The only one of the three layers you can actively shape yourself.

02 The products

Many tools, one entity

All products work on the same thing: your entity. On you as a person, organisation or brand, with your name variants, domains, sender addresses, profiles and register references. You set this entity up once. After that it is what every tool works from.

What connects the tools is not merely a shared subject. Each one measures, creates or sets reputation - just in a different place.

Product Relation to reputation
YIIO Mailer Sender reputation and deliverability: whether mail is delivered at all and how you appear in the inbox.
YIIO Monitor Mentions and visibility: what search, platforms and AI systems put out about your entity.
YIIO Reputation The corrected picture: what remains after rectification, delisting and tending your own entity.
YIIO Alerts Response time: when a change is noticed at all.
YIIO Profile The picture you set yourself: what your entity makes available in machine-readable form.
YIIO Claim Control: which entries you can actually decide about.
YIIO Shield Authenticity: whether somebody is appearing under your name who is not you (aka fake profiles).
YIIO Cleanup Quiet files: what credit agencies and address brokers hold about you, without it being findable on the web.
YIIO Score Direction: whether things are improving or deteriorating.
YIIO Digest Overview: what actually counted across a period, seen in hindsight.
YIIO Legal Enforcement: what a formal demand can actually achieve.
YIIO Archive Provability: what can still be evidenced later on.
YIIO Benchmark Context: how your own position looks next to comparable ones.

This delivers on an old insight: online identity arises from what you communicate yourself and from what others communicate about you. Mailer and Profile cover the active side, Monitor and Alerts the perceived side, Reputation the correction in between. Neither side is the more important one.

03 Difference

We promise less. That is the point

The market for reputation tools runs on big claims. "Erase yourself from the internet." "Control what the AI says about you." Neither is deliverable in that form, and those who promise it know as much.

YIIO names the limits before you open an account. Not out of modesty, but because a tool whose claims you can verify is the better tool.

No mirror of AI answers

What an AI system answers inside its consumer product cannot be reproduced technically. Only the programming interface is accessible, and it works without personalisation and without conversation memory. Our monitoring is a sound approximation. It is not a mirror, and we do not call it one.

No closed platforms

Reddit, LinkedIn, Instagram and TikTok have closed their interfaces or demand terms a tool of this size cannot carry. Offering them anyway means breaching their terms of use. So we do not offer them.

No burying content under text

The technique common in this market of pushing negative content down with mass-published positive content works against search systems rather than with them and has little effect on AI answers. We do not use it.

No legal advice

YIIO prepares requests and notices in a structured way, tracks deadlines and documents the process. The legal assessment of your individual case belongs with a lawyer. The tool enables you - it does not represent you.

All principles in detail

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04 Origin

An old idea the market only now proves right

The thinking behind YIIO has been around since 2008: to find out what the internet knows and says about you, and to manage your own online identity. Until 2026 YIIO was a service delivered case by case. Since 2026 it is a platform anyone can operate themselves.

For a long time the idea was ahead of its time. Not any more: the tools that exist address brands, SEO teams and agencies. The individual person that "Your Identity Is Online" was about from the start remains largely unserved.

The full story

Start with the free tier

One entity, 300 messages a month, three search terms under observation and a monthly report. No payment method, no commitment, no notice period.

Start for free See pricing