Comparison group set by you
You decide who the comparison is made with. There is no automatically assigned group you never see.
Comparison with similar entities
YIIO Benchmark In proportion rather than in a vacuum
Comparison of your visibility with similar entities. Implemented as a function inside YIIO Score, because a comparative value says little without your own trajectory.
01
Purpose
A metric on its own does not say whether it is good. Only comparison with the comparable places it: is your visibility normal for your field, above average, or conspicuously low?
02
Features
The same measures for everyone
Only what was gathered identically for everyone involved is compared - otherwise you compare measurement error rather than visibility.
Trajectory in comparison
What matters is less the gap than how it develops: is it growing, shrinking, or is everybody moving together?
Placement, not a league table
The display names bands, not ranks. A rank suggests a precision the data does not support.
03
Limits we disclose
Comparison data on third parties
A comparison processes data about people or organisations who know nothing of it. Benchmark therefore draws exclusively on publicly available, aggregated quantities, builds no profiles about third parties and stores no individual findings about them. Comparison groups made up of natural persons are subject to further restrictions; in case of doubt we talk the case through with you beforehand.
Start with the free tier
One entity, 300 messages a month, three search terms under observation and a monthly report. No payment method, no commitment, no notice period.