Rules per entity and source
You decide which change at which source is worth an alert at all. A new mention in a trade publication is a different matter from a shifted position in a result list.
Without notification, monitoring has no consequences. Alerts makes the Monitor results actionable - with rules, thresholds and quiet hours, so that attention does not turn into a constant burden.

The most common reason a monitoring tool gets ignored after three weeks is not poor detection. It is too many alerts. Alerts is therefore built less as a reporter than as a filter.
You decide which change at which source is worth an alert at all. A new mention in a trade publication is a different matter from a shifted position in a result list.
Alerts go out only above a threshold you set. Below it, recording continues without bothering you.
Periods during which nothing is delivered. The alerts are not lost; they arrive afterwards.
Related events are combined into a single alert. An article picked up by twelve outlets is one event - not twelve.
A separate level for serious cases that overrides quiet hours. You define what counts as serious.
The base route. Legally uncritical, because the notification serves the performance of your contract. Included in every tier, including the free one.
For connecting your own systems. The recipient is exclusively you, technically simple and legally unproblematic.
Notification through the browser, implemented via the open VAPID method under RFC 8292. One iOS limitation belongs here: web push only works there if you have installed the page via "Add to Home Screen". An open tab is not enough.
The cheapest messenger route. A bot may only write after you have started the chat - a platform rule and at the same time a clean form of consent.
Signal offers no business interface and is therefore out. WhatsApp is technically possible but clearly the most expensive route: since July 2025 billing is per message rather than per conversation, and alerts there would be pre-approved service templates. So we do not include WhatsApp in the tiers.
Web push requires storing an identifier on your device and therefore consent under § 165 TKG 2021 in Austria or § 25 TDDDG in Germany. The browser permission prompt does not replace that consent - we obtain it separately and record it provably per channel, including withdrawal.
One entity, 300 messages a month, three search terms under observation and a monthly report. No payment method, no commitment, no notice period.