Built from what is measurable
Visibility in search results, frequency and tone of mentions, agreement between AI answers and your stored entity, completeness of your entity data.
An aggregated visibility and reputation value that makes the trajectory over time visible. Not as a grade but as a curve - because what matters is not the level but the movement.

Individual observations say little. Whether your position is improving or deteriorating only shows over weeks. Score condenses the measurable quantities from Monitor into one value and records how it moves.
Visibility in search results, frequency and tone of mentions, agreement between AI answers and your stored entity, completeness of your entity data.
You see which components make up the value and how much weight each one carries. A metric whose derivation nobody can follow is worthless.
The value is recorded over time and can be laid alongside events: when did it fall, and what happened back then?
A drop below a threshold you set triggers a notification, without you having to look at the value every day.
Some of the inputs are measurable only by approximation, AI visibility above all. A metric suggesting precision where an approximation exists would be a promise that cannot be kept. That is why the value always states what it rests on. For the first few weeks after setup it stays deliberately empty, until enough measurements exist. And it measures your visibility, not your worth as a person.
One entity, 300 messages a month, three search terms under observation and a monthly report. No payment method, no commitment, no notice period.