Taking stock
Which entries about your entity exist, which of them are already claimed and which stand open.
Claim and verify your entries on platforms and in directories, as a guided process with status tracking. As long as an entry is not attributed to you, you can watch it but not change it.

Without claimed profiles, Monitor and Profile can only observe. Only once an entry is provably yours can you correct it, complete it or take it down. Claim guides you through that proof - platform by platform, using whatever procedure each one provides.
Which entries about your entity exist, which of them are already claimed and which stand open.
Every platform demands a different proof: confirmation email, postcard, phone call, text message or video check. The process tells you what to do next.
Which request is running, which is waiting for a response and which is settled. With a follow-up when a platform does not react.
A claimed entry automatically becomes part of your entity and is then available to Monitor, Profile and Reputation.
Only one major service offers a verification interface at all, and it requires a verified profile with a website that has existed for at least 60 days. Before approval the quota is zero. Video and ID verification always run outside any interface. The remaining platforms have no interface for claiming; there Claim prepares and follows up, while you provide the proof.
One entity, 300 messages a month, three search terms under observation and a monthly report. No payment method, no commitment, no notice period.