Newsletters and campaigns
Mailings to your recipients, scheduled or immediate, with analysis of delivery, opens and clicks.
Newsletters and email marketing
YIIO Mailer Send what you have to say
Newsletters, campaigns and recipient communication - with a recipient list that records consent, timing and origin for every address in a provable way. That is not a convenience feature; it follows directly from the burden of proof that rests on you as the sender.
01
Purpose
The Mailer serves the active side of your online identity: what you carry to your recipients yourself. It is the counterpart to monitoring - because anyone who only watches what others write about them leaves the field to those who write.
02
Features
Provable recipient records
Consent, timing and origin are recorded for every address. Every send is documented. In a dispute, that is your foundation.
Double opt-in throughout
The confirmation email is deliberately kept neutral so that it does not itself count as unsolicited advertising. This subtlety is often overlooked and often the very point where things fail.
One-click unsubscribe
Implemented per RFC 8058 and therefore exactly as the major mailbox providers require above a daily threshold.
Sender authentication configured
SPF, DKIM and DMARC are not optional but a condition of entry. We set them up with you and check continuously that they stay in order.
Sender reputation measured
Your deliverability is measured continuously - through the providers postmaster tools and by evaluating the DMARC aggregate reports.
03
Technical basis
Your deliverability is governed by the requirements of the major mailbox providers. Since February 2024 Google has required SPF or DKIM, TLS, valid PTR records and a spam rate below 0.3 percent for all senders; above 5,000 messages a day it additionally requires SPF and DKIM, DMARC at least at the "none" level, DMARC alignment and one-click unsubscribe. Since May 2025 Microsoft has required SPF, DKIM and DMARC for Outlook, Hotmail and Live above the same threshold, and rejects violations.
These requirements are why we do not leave the setup to you. Anyone who fails to meet them risks being rejected by the large mailbox providers above a daily threshold. The rejections come back as technical error codes that are easily lost without ongoing evaluation.
One thing we do require, and it protects your reputation: you send from a dedicated subdomain, not from your main domain. If your newsletter goes out over the same domain as your business correspondence, a mailing that goes wrong drags your quotes and invoices down with it. Separating the two later costs reputation, which is why we set the subdomain up with you before the first mailing goes out.
Your logo in the inbox
Verified sender display with your own logo in the inbox runs through BIMI. The requirements: DMARC at "quarantine" or "reject", aligned SPF and DKIM, a square SVG logo under 32 KB served over HTTPS, and a BIMI record in DNS. On top of that comes a certificate - Gmail accepts VMC or CMC, Apple Mail requires a VMC, and a VMC requires a registered trade mark. We guide the setup and tell you in advance what is achievable in your case.
04
Legal framework
In Austria, § 174 (3) TKG 2021 prohibits sending electronic mail for direct marketing without the recipient's prior consent; § 174 (4) provides, under several conditions, an exception for messages to customers about the sender's own similar products or services. Anyone relying on consent must be able to prove it (Art. 7(1) GDPR), and the person can withdraw it at any time (Art. 7(3) GDPR). In Germany, § 7 UWG applies with double opt-in as the standard of proof. We use double opt-in throughout, even where an exception might be arguable - because in case of doubt you would have to prove that exception.
The GDPR applies alongside. For delivery through a service provider there is a data processing agreement under Art. 28. Our delivery provider is a French company and, by its own account, operates its servers exclusively in the EU - at OVH in France and Germany and in Belgium.
05
Limits we disclose
Delivery cannot be guaranteed. We create every technical precondition for it and measure continuously. The decision rests in the end with the receiving provider.
We do not check whether your recipient list was assembled lawfully. We give you the tools to prove that it was - responsibility for consent remains yours.
Your own logo in the inbox across all relevant mailboxes is only achievable with a registered trade mark. Without one, some mailboxes stay out of reach. We say that beforehand, not afterwards.
Start with the free tier
One entity, 300 messages a month, three search terms under observation and a monthly report. No payment method, no commitment, no notice period.